So the first two reasons are:

-“My current iPhone works fine; no need to update it” (12.1%): this is an extremely respectable argument! Remember, however, that software updates are necessary.

-"no major new feature (19.5%)" But what do people expect? to an unnecessary x10 optical zoom? to a fragile and useless foldable screen? iPhone make their coffee? to increase their IQ? I have a scoop for these people: don't buy an iPhone, or at the limit an SE 2020, but go waste your money elsewhere by consuming lots of other things you don't need. Sure for anyone who buys an iPhone for the gaze of others because they lack self-esteem, an iPhone 13 pro is not ideal as it is difficult to differentiate the 12pro from the 13 pro on the street. It's easier between the 12 and 13 thanks to the layout of the optical unit.

And stop with that notch too. In portrait mode, it fits quite well and in landscape mode, you just have to watch your streams (band of polluters) in a bastard format (a smartphone is not a cinema screen). Have you seen the photos of the sensor under the screen on samsung Z fold 3?! Well, it's disgusting! Face ID isn't great when you're wearing a mask, but Touch ID, with winter approaching, isn't much better when you're wearing gloves.