Apple

Few surprises this year, but very good promises for the future.

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iPhon.fr © iPhon.fr

For many, 2021 was a pivotal year for Apple. The firm has thus confirmed an operational positioning increasingly focused on applications, openness to the media and third-party developers. This launching pad is also marked by a turnover never reached before, approaching the capitalization of the group of three trillion dollars. So let's go back to all of Apple's announcements made this year: let's go.

Revenue

To begin with, you should therefore know that Apple has announced that it has earned no less than 83.4 billion dollars during the third quarter of 2021, figures which logically should still be exceeded for the holiday period. If we combine this sum with that of the three previous quarters, we obtain a total of nearly 400 billion dollars: here too, the brand is at the top.

The reasons for this growing success can be found in several key articles: let's review them.

iPad

On April 20, Apple formalized the arrival of the new iPad Pro available from the following month. Their major difference is on the side of their M1 processor, as powerful as that of a laptop computer such as the 13-inch MacBook Pro which also embeds the same chip. For the first time, the manufacturer has also switched to mini-LED, which, despite having suffered some criticism due to rather annoying bugs, offers better contrasts. Two sizes are available for these high-end tablets: 11 or 12.9 inches.

iPad mini 6 © Apple

The amount of RAM has also been increased, but that's about it. And this is also the main gray area that seems to have hovered over Apple in 2021: product updates necessary for the company, but deemed superfluous by many consumers because too little different from previous versions. .

WWDC was also an opportunity to discover iPadOS 15, with the arrival of the app library on the menu. An iPad mini (our test) and the ninth generation iPad using this program were also released in September. No iPad Air 5, however, but the current version is already very promising. As for the 2012 iPad, it is now considered obsolete and is therefore no longer supported free of charge in the Apple Store.

iPads iPad Pro 11" M1 128 GB (2021) €899 iPad 9 64 GB €389 iPad Air €4,669 iPad mini 6 256 GB €729

iPhone

The iPhone is no exception to the rule, and has also been given a renewal particularly similar to the 2020 collection. Apple thus presented us, without much surprise, with four models that could be described as iPhone 12 mini, improved iPhone 12, iPhone 12 Pro and iPhone 12 Pro Max. Still with Port Lightning despite Europe's grievances against it. No, where the public really has interesting discoveries to make is actually more on the software side, with iOS 15.

© Apple

This proprietary operating system is indeed equipped with many highly anticipated features, such as the deployment of tags in the Notes app, the famous Concentration mode or even a Safari browser finally compatible with extensions.

The most nostalgic will also note the abandonment of the iPhone XR, although the iPhone 11 has been kept.

iPhones iPhone €11,714 iPhone 12 mini 128 GB €735 iPhone 13 Pro 256 GB €1,259 iPhone SE 64 GB €471

mac

The big absentee from the last twelve months seems to have been the MacBook Air, which although reissued more than once a year previously has not changed its 2020 model with M1 chip. The iMac, on the other hand, has gone from 21 to 24 inches in a resplendent new design worked on by the now freelance Jony Ive through his agency LoveFrom. As for the iMac Pro, it has been removed from the shelves, like its space gray mouse and keyboard. Everything happened under Monterey in June, on the occasion of the Worldwide Developer Conference which, like the other keynotes, took place exclusively online because of the coronavirus pandemic.

© Apple

In terms of performance, Apple silicon continues to take off with new SiPs (system in package) including both CPU, graphics card and RAM modules on a single component. The M1 Pro and M1 Max are assembled by TSMC in Asia, similar to the iPad and iPhone chips, and are offered for configuration on the new 14-inch and 16-inch MacBook Pros. With obviously their particularity having caused a lot of ink to flow: the notch!

Mac MacBook Pro 16" Core i9, 16 GB, 1 TB SSD, 5500M2 €479 MacBook Pro 2020 M1 256 GB1 €365 MacBook Air 2020 M1 256 GB1 €067 Mac mini 2020 M1 256 GB773 €

Accessories

Users and the media have also been able to take advantage of the marketing of new wearables, such as the Watch (Series 7) and the “classic” third-generation AirPods. The AirPods Pro 2, meanwhile, are still waiting, but if the rumors are correct, should be presented in 2022. As for connected objects compatible with HomeKit and controllable with the Home app, they have really multiplied in 2021.

© Apple

With an AirTag, it is now also possible to track lost items: keys, purse, even your own car. As for the detection of falls, these gadgets have also made the headlines on many occasions, especially during cases of theft of personal effects. Privacy is also always at the heart of the debate, even if a feature of beacons can warn you if one of them is monitoring you without your consent.

To finish with the accessories, let's not forget the HomePod mini which, finally available in several colors, marked the end of the more imposing model.

Apple AirTag at the best price Base price: 35 € Amazon35 € Consult the offerFNAC35 € Consult the offerApple35 € Consult the offer

Services

Also released in April, the Apple TV with its new Siri Remote (integrating a wheel similar to that of the iPod) thrones in many homes as the ideal multimedia center for the whole family. And for good reason ; the box provides access to all of Cupertino's virtual offers, including TV+ for streaming with more and more videos and rewards, Music and its Voice offer for less than 5 euros just announced, Arcade and its hundred games and now Fitness+ and its on-demand sports classes, since early November in mainland France.

© Apple

According to the sales figures communicated by their publisher, these services are also the sector that is growing the fastest, to the point of representing 22% of its income today, in second position after the iPhone and ahead of the Mac. There too, the sanitary conditions are perhaps something so that Apple's official estimates believe that these results will gradually calm down.

Business

How to end a summary of 2021 at Apple without mentioning the multiple files that now weigh against the company, which has apparently become too powerful in the eyes of some? Australia, India, South Korea, Japan, US Senate, United Kingdom, European Commission, Germany and of course France are monitoring the giant's actions very closely. Hefty fines have also tried to slow down its growth, while security flaws and major bugs have been spotted in iOS.

Between questions around a supposed monopoly, patent violations, risks related to confidentiality and working conditions criticized in its premises and among its partners, Apple still has work to do.

What's happening behind the scenes...

In recent weeks, the American organization responsible for filing patents has also seen Apple register a number of new products. These unfortunately have not yet seen the light of day, but such documents prove that the technology is in his possession. Jumbled up, we can cite the camera and fingerprint sensor under the iPhone screen, a connected car with graphical interfaces, foldable screens, the glucometer on Watch and of course the mixed reality headset expected for 2022.

Finally, on the supplier side, a reorganization is also underway, with BOE Electronics (screens) and Luxshare (assembly) taking over from LG and Foxconn, respectively.

And for you, what is the most striking novelty of 2021 at Apple?

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