This week, we learned that Apple is inviting customers and the media to its usual end-of-year keynote. See you on September 14 at 7 p.m. (French time). For the occasion, the organizer once again has its own personalized hashtag on Twitter. It recognizes the shape of the historic logo created by Rob Janoff at the origin of a recent lawsuit.

To see it appear, just write a post mentioning #AppleEvent. This is not the first time that an icon has appeared next to this term: already last year, another color gradient could have been seen on social networks. To take advantage of it, Cupertino must pay an amount that is not officially known. However, the price is likely to be negotiated depending on the reach of the campaign.

A surprise in the invitation

Some visitors to the Apple Event site may have noticed that an easter egg hides behind the Apple logo on the front page. To access it, just touch the fruit once by going to www.apple.com/apple-events on mobile. This works on Safari and Mozilla Firefox browsers, but requires an iOS or iPadOS device such as the iPhone 12 Pro Max.

As before, the user then unlocks an augmented reality file which makes the logo appear in the middle of its environment. It is then enough to rotate the device in order to direct the camera towards such or such direction to move the image at will. Be careful, because on a system running out of memory or old, the procedure can cause potential slowdowns.

© iPhon.fr

What awaits us during the keynote

The event organized by Apple on Tuesday evening will most likely be an opportunity to discover the iPhone 13, the new figurehead of the American brand's mobile range. Some also expect the return of the iPad mini or even an update of the so-called “classic” iPad, but other rumors believe that several dates would be necessary to unveil all these products.

It is also possible that Apple presents the third generation AirPods, with a different design from the current model. For the full summary of the supposed announcements, it's right here.