Twitterlike
On a market that is mainly dominated by Apple, Samsung and some Chinese brands, the luxury brand Louis Vuitton has decided to launch a new connected watch with the development of its own operating system.With this strategy, the group makes sure not to depend on Google with Wearos and offer another experience than competing connected watches.
Louis Vuitton presents the Horizon Light Up drum
If Louis Vuitton is one of the most popular brands in the luxury industry in the world, the company wishes to embark on new challenges and come and compete with the giants of the connected watches sector.To do this, the company has chosen to take a completely different path than the one that was taken by Apple: do not bet all its balls on health -related features.Louis Vuitton wants his Horizon Light Up drum to be a connected watch that targets the top of the range, but also people who wish to have the "minimum" according to.This watch will have a monitoring of the heart rate, a gyroscope and an accelerometer that the developers will be able to use who will then wish to offer an application.For this model, do not expect a sensor capable of giving you your oxygen level in the blood or even an electrocardiogram to detect a heart problem.
For the first months of availability, the choice of applications will be extremely limited, all times Louis Vuitton explained that it has developed several applications to bring the "basic" of a connected watch.During the presentation, the company, for example, presented the "My Travel" application which is an app allowing to store information from a plane or train trip, boarding cards or tourist guides largecities around the world.
In terms of dimensions, the case will be a size of 44 mm steel with a screen of all the same 1.2 inch.As you can see above, Louis Vuitton has chosen to follow the trend of screens without edges, the display will extend on all the sides of the screen.Note that the Horizon Light Up drum is described as slightly thicker than the Apple Watch Series 7, but rest assured, there is nothing to disturb a user who would leave his Pommée connected watch to get closer to thatfrom Louis Vuitton.
At the level of the bone?
After the few characteristics and features, it is time to take an interest in the operating system.As mentioned at the start of the article, Louis Vuitton completely dismissed the hypothesis of using Wearos de Google, software that is very popular on competing connected watches of the Apple Watch.The company has chosen to create software pleasant to use and easy to master for a new user.Jean Arnault explained in the interview with Le Figaro:
Another good news, customers who will choose the Horizon Light Up drum will have a large choice at dials.Louis Vuitton's logo is obviously omnipresent, but there is great diversity in terms of colors, images, objects, animals...We could almost go so far as to say that Louis Vuitton managed to do better than Apple!
Long -term objective
With Louis Vuitton's connected watch, don't be afraid of planned obsolescence.The luxury brand explained that it hopes you will keep this watch as long as possible (until 2030, at best 2035).Repairability should be around 80 to 90%, access to components is simplified and the majority of parts will be repairable.
Compatibility, price and availability
The Horizon Light Up drum will be compatible with iPhone (MFI certification) and with Android and Harmonyos smartphones.By offering compatibility with all the smartphones in circulation worldwide, Louis Vuitton ensures great sales for this year and the years that will follow! As far as the price is concerned, it's the cold shower.The connected watch is aimed at customers who have a high budget, it will be marketed from € 2,870.Availability should take place in the first quarter of 2022, Louis Vuitton has not communicated a specific date for the moment.