Summary of the article

Among the roles of the community manager, we find the production of quality content, especially around photos, different visuals and videos.He must therefore have tools dedicated to photo and video retouching.

In this article, we will see some photo and videos retouching tools with their advantages and disadvantages.

Retouching and photo editing software

Photo mounting software is extremely numerous on computers or even on mobile.If Photoshop remains a must on the subject, he remains paid and not necessarily cheap.It all depends on the use you want to make of your retouching software.In which case there are very complete free tools or online solutions allowing to create visuals or bring some creativity to existing images.

For the community manager it is sometimes preferable to orient yourself on affordable tools insofar as all your work does not revolve around the photo or the video.However, it is best to make the right choices to produce quality content.

Here are 3 tools for the community manager, which stand out in their use and to complete this list, turn to the 10 mobile photo editing applications for Instagram and social networks.

1.Adobe Photoshop: the absolute reference of photo editing

Photoshop is undoubtedly the photo editing software par excellence that we cannot do without.It offers a multitude of possibilities such as selection, cropping, filters, etc..Increasingly, companies ask that the person in charge of the company's social networks have this string to his bow.

At the start, its use seems difficult because of the many menus but by dint of practice, it becomes a breeze !!The interface is very well designed and built with a certain logic.Although it is intended for professionals, it can be easily used by amateurs.

On the other hand, the only reproach that can be made is that as the software evolution, it becomes more and more difficult to follow.

But if the community manager encounters any difficulty, he can easily find the solution in two ways:

2.GIMP: Completely free complete software

GIMP (GNU Image Manipulation Program) is software for processing and photo montages.As for Photoshop, this software offers many possibilities to modify the photos.For a community manager it will be necessary to get used to the hand that can be long.However, the advantage is the total software that can compete with Photoshop.

The software can be downloaded for free and the user can carry out many operations there.In addition, it allows you to create, draw or touch up animations.It is open source software, and it is an alternative to Photoshop because of its flexibility and its many features.Its use can be both professional for web publications as well as scrapbooking, retouching of photos etc ...

In addition, it is possible to add extensions: the user will thus be able to have features that conventional software do not necessarily have.The evolution of this software is done thanks to the active community in which developers are located.

GIMP has many features:

The software is in the form of different menus as for Photoshop.Complete Enfrançais documentation is available online: GIMP documentation

3.Pixlr: online or mobile photo editing

Pixlr is an online photo editing tool, usable from a PC or Mac. L’outil est également disponible sous forme d’application mobile.It is presented in 2 forms: Pixlr X allowing rapid photo and pixlr e retouching which allows more precise touch -ups with a full palette of tools.

If many community managers use Canva, they should test Pixlr and compare the 2 tools, because the latter allows real work on the photos.

Pixlr allows the user to have access to the fundamental photo retouching tools such as reframing, resizing, rotation of a photo.It will be possible to play with colors, contrasts and brightness.As with Photoshop, the user can add filters, effects, inlays, delete the background, cut the elements of an image.

During recording, several formats are offered: publications and stories on Instagram, profile or cover photos on Facebook

As for Pixlr E, in addition to the features already offered by Pixlr E, several other features are offered

2 prices:

Mobile video editing applications

I will only speak here of smartphone applications because it is easier to film with your phone today, since it allows you to capture high quality videos.In addition, a community manager is mainly armed with a premium smartphone, would only be for the use of social networks like Instagram.

1.Adobe Première Rush: Film, climb and share

First Rush is the application of the Adobe suite allowing the creation and rapid sharing of online videos.The user can make many montages such as color correction, sound adjustment, adding titles, video editions.

Several possibilities are available to the user:

2.Power Director

Power Director is both PC software and a mobile application.The tool allows you to make assemblies directly from sequences captured in the smartphone.It is functional in its free version, since the user can have access to features such as effects, 40 transitions, 50 color filters and 15 titles models.

However, a watermark will be present on your videos and you will have to go to the paid version to fully enjoy your videos.Note that the applications to do efficient video editing, while offering many features, are mainly paid and this is normal!

With the Premium subscription, the user will extend the features with 15 additional effects, 20 title models, 80 transitions and 220 stickers.A community manager should not have too much trouble validating it by his management.

3.Inshot

From the start, Inshot handling is easy since it is possible to choose the type of video to produce.The main screen allows you to see the montage of the step -by -step video.In the lower part, it is possible to put the different sequences of the video.Video tracks can be added.

Note that to exploit Inshot it will also be necessary to go through the paid version due to the waterproofing applied to your creations.However, the application is rich in functionalities and it allows a lot of possibilities.

The user can place text, effects as he wishes and resized them.Once the assembly is completed, 3 types of formats are offered for export.Here too the community manager will have to see with his manager to unlock the budget in order to acquire the right tools.

In conclusion

With these few tools, the Community Manager will be able to make quality photo and videos assemblies.All tools have about the same features.The only thing that matters is to know with what ease the user will understand the tools and how he will feel help.

Certainly there are many others but a safe bet will allow you to have good follow -up and regular updates without worries.

So, to your photos and videos to use your creativity !!