Serious January 1 for Apple, which posted a spot for the Apple Watch and its emergency call function. The spot tells how Jason, Jim, and Amanda were able to contact 911 when their situations didn't allow for the use of a smartphone.

Amanda has been in a car accident, Jason is stuck far from the coast after a gust of wind took him away from his paddle board, Jim has broken his leg on his farm. Fortunately, the Apple Watch allowed them to call for help.

The year 2022 could be placed under the sign of emergencies: rumor has it that Apple is developing a messaging and satellite calling service for the iPhone, while an automatic emergency call function would be in development during a car accident.