Really popular Chinese smartphone brand has confirmed plans to enter the US market this year as it seeks to expand its business west.Originally part of Oppo, Realme was established in 2018 as an online-only brand in India to compete with Xiaomi, which was shunning the smartphone market in the country with its value-for-money offerings. It has since expanded to China and Europe, announcing its entry into the European market in 2019.

Very few Chinese smartphone brands have made a strong impression in the US market, which is still dominated by Samsung and Apple. One of the most notable names on this list is OnePlus, a sister brand to Realme and comes from the same BBK Electronics umbrella. Apart from that, Lenovo-owned Motorola also sells phones in the US, as does TCL, although none of their market share is anything to write home about.

In an interview with Android Authority this week, Madhav Sheth, Vice President and Head of International Business at Realme, confirmed that the company is said to enter the US market in 2022. However, those who want to get their hands on a Realme smartphone might have to wait a while longer as the company has no plans. to bring its smartphones to the US market soon. Sheth did not disclose the company's near-term goals for the US market, but said it would initially only bring computing and AIoT devices to the United States. United.

Realme's challenges in the US market

For people wondering what exactly Realme might have in store for US buyers, the company's portfolio in its existing markets might offer a clue. Realme sells a slew of tech gadgets and accessories in India, China and in Europe, and some of them could arrive in the United States in the coming months. The company's portfolio includes televisions, power banks, streaming TV sticks, wireless headphones, high -Bluetooth speakers, fitness bands, smart watches, tablets, laptops, robot vacuum cleaners, etc. At least some of them could end up in the US market once the company finally created launches the Stateside brand.

Realme's decision to enter the US market comes as relations between Beijing and Washington are at an all-time low. In recent years, the US has imposed tough sanctions on Chinese tech companies over concerns national security and alleged violations of intellectual property rights. Just last month, the Biden administration imposed sanctions on several Chinese biotechnology companies for alleged human rights violations against the the country's Muslim Uyghur minority. With so much headwind, it will be interesting to see how it really tries to carve out a place in the world's largest and most lucrative market.

Source: Android Authority

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