LG will continue to sell smartphones in South Korea.Faced with Samsung Electronics, the former Korean rival has found a new size ally.
Source: GSM Arena
July 28 update:
LG Electronics has confirmed, with ZDNET, that the iPhone will be sold in 400 LG stores in South Korea.A program will be offered for LG owners, with up to 150,000 won (125 euros) to exchange their phones for iPhone..
Original article of July 21:
In 2021, we are talking a lot about LG in the TV or household appliances, as well as audio.It must be said that this year, LG Electronics confirmed to stop the costs on the smartphone market.A decision that was expected and that seemed inevitable, but which nevertheless made the community react a lot.The former Samsung rival abandoned his battle.We returned, moreover, on the 13 LG phones which marked us.
To go more Loinune History Abridged: the 13 LG smartphones that have marked us
LG has, despite everything, decided to continue selling smartphones.According to an article in the South Korean Herald Economic Daily, the Korean group signed an agreement with Apple.LG will market iPhone, iPad and various accessories from the new American partner in its own stores in South Korea.
A logical decision
The decision to reference Apple products in its own stores and not to go to other Android smartphones is in some respects logical.The beneficiary margins of the Android smartphones segment are extremely low.With Apple devices, on the other hand, there is a little more to gain - customers are easier and the Apple ecosystem is already integrated into LG products, such as the arrival of Apple TV or Airplay on televisionsLG.
For Apple, the agreement is also very positive.Apple has only two official Apple Store in South Korea with a market share of 27 % (source: Startcourter) against 63 % for Samsung Electronics which largely dominates this market.
Une histoire abrégée : les 13 smartphones LG qui nous ont marquésLG retires from the smartphone market after more than 15 years of a fierce struggle.The Korean manufacturer has marked the history of telephony, with the first capacitive screen phone, before the arrival of the iPhone ....Read more
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