A rumor claims that Samsung could reveal a new virtual assistant.His name: Sam.The modeling would be 3D and the first rendering which leaked are very inspired by the codes of Asian animation.Interest would be to modernize, even humanize, virtual assistants.The model was developed by the Lightfarms studio.

In recent years, virtual assistants have been more and more numerous in our phones, on social networks or on websites.The goal: to provide increasing qualitative aid to consumers.Are you looking for an article?Do you have a technical question ?Do you want to enjoy a promotion?These virtual assistants are nourished by artificial intelligence and the recognition of natural language.Most interact with text.Others take advantage of a vocal algorithm.

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Among these, you will find Siri, Google Assistant, Alexa or Cortana, whose iOS and Android version has been recently deleted.You will also find Bixby at Samsung.Developed by the creators of Siri, Bixby is a virtual assistant who was innovative when it was launched.But, like Cortana or Siri, Bixby is distanced by Google Assistant whose neural skills are constantly improved.We still had proof when the formalization of Android 12 during Google I/O.It may therefore be time to rejuvenate the concept.

The next virtual assistant of Samsung would be called Sam

And everything suggests that Samsung works on the subject.A 3D animation studio called Lightfarms published on Vimeo a short video presenting "Sam", a 3D character who should play the next virtual assistant from Samsung.At a time when we write these lines, the video has since been laid out, but a leaker has published some visuals on the internet, including the one who accompanies this article.The approach here is much more modern, of course.With a more lively and realistic attitude, the character takes up certain codes of animation or Asian games.

If the replacement of Bixby has not been announced, it seems almost natural that Sam is the potential successor.In addition, this virtual assistant project could affect other services, including customer relations management.To design Sam, Lightfarms would have associated itself with the Korean Marketing Agency Cheil Agency, which is part of the Samsung galaxy.The rapprochement is therefore quite obvious.