On the occasion of the Samsung Developer Conference 2021 (SDC21), open to users, developers and partners, Samsung unveiled various services and solutions designed to help shape, design and create fluid experiences that respond to current changing fashions. of life.
At this event, Samsung showcased its user-centric approach to innovation. In particular, the company explained how advances in AI, IoT, and security seamlessly integrate with Samsung's portfolio to create experiences for the way we live. In doing so, Samsung is helping usher in a new era of connectivity.
"We are proud of the pioneering work we are able to accomplish in partnership with the developer community," said DJ Koh, President and Business Unit Manager, IT & Mobile Communications, Samsung Electronics. “As society becomes more closely connected with new tools and devices, we want to make everyday life simpler and smarter, wherever users are. »
Platforms designed for connected experiences
A robust platform of technologies, based on AI, Internet of Things (IoT) and security optimizes the user experience while accelerating the ability of developers to create creative applications. Samsung detailed its plans to bolster core platform technologies, such as Bixby, SmartThings and Samsung Knox.
During the SDC21 keynote, Samsung announced optimizations for Bixby, which has become a central part of the user experience for over 300 million Samsung devices. Bixby now uses on-device AI and deep neural networks to process commands on the devices themselves. Thanks to the AI embedded in the devices, the service is up to 35% faster than before.
For developers, Samsung also announced the Bixby Home Platform, which serves as an intelligent layer between Bixby's language processing and SmartThings. With the platform, voice commands can now be executed in a smarter way, taking into account the state and context of different devices.
Samsung made other announcements about SmartThings, including how the platform will be fully integrated with Matter, the newest standard for smart home compatibility. Matter solves developer interoperability challenges and, with a long list of partners, will be the catalyst that dramatically simplifies smart home connectivity. SmartThings Hub software will also be integrated into Samsung's product portfolio, including Samsung Smart TVs and Family Hub refrigerators.
Samsung believes that user data and the privacy of personal data are just as important as the experiences they enable. Samsung is committed to providing a seamless customer experience while ensuring the security of its devices and services. Samsung Knox, the company's defense-grade security platform, provides built-in protection for more than 100 million Samsung devices. To further secure user data, Samsung Safe Knox combines security-specific components (a new secure processor and isolated secure memory) and new embedded software that protects the most sensitive data of the Android operating system and applications . During the SDC21 keynote, Samsung highlighted the importance of collaboration and its philosophy of open innovation to improve security and privacy, while reiterating its work to continue releasing security scanning tools as open-source projects.
Samsung also presented its Privacy Shield Principles at SDC21, outlining the three commitments that guide all innovation in the company: protection, choice and transparency. With these principles, users, developers, and partners are provided with the information needed to make decisions about how data is managed. The company offers users the ability to review and manage their permissions from the privacy settings of their Galaxy devices and Smart TVs and displays Samsung's privacy policies through the Privacy Portal. Going forward, Samsung will collaborate with global security experts while continuing to release open-source security scanning tools to further secure its ecosystems.
Tizen takes Smart TV to new heights
Based on its “Screens Everywhere, Screen for All” vision, Samsung continues to strengthen its position as the world leader in TVs by developing new experiences that enhance connectivity, functionality and entertainment. At SDC21, Samsung showcased the various ways Samsung TVs enable new experiences, including:
For businesses, Samsung will launch Tizen for Business. This service is compatible with interactive electronic boards in schools, kiosks in shopping malls and even screens used in restaurants, airports and subways. With new management portals, businesses can perform real-time monitoring and control screens remotely, easily applying settings to multiple devices with a single tap.
Thanks to the Tizen TV Platform Licensing, manufacturers who wish to introduce an OS like Tizen can do so quickly and inexpensively. This allows them to use Tizen TV to promote their products in the Smart TV market and let more users enjoy Tizen.
Innovate through the Galaxy ecosystem
Samsung delivers an experience that meets the needs of all users and devices, and developers have plenty of opportunities to innovate.
At SDC21, Samsung showcased its new One UI 4 mobile interface. One UI 4 will deliver new levels of customization for an experience and device that is exactly what they expect. It combines core Samsung privacy and security features with options for users to customize permissions so they are always in control of their data when using a Samsung device.
At the event, Samsung demonstrated the possibilities of One UI 4 to developers, especially for the Galaxy Z Fold3 and Galaxy Z Flip3 foldable smartphones. Thanks to One UI 4, users will be able to use features such as Flex mode and Multi-Active Window, which allow for more intuitive and user-friendly experiences and are unique to the foldable format of smartphones. SDC21 also included a dedicated Galaxy Watch session that showcased tools for developers to help them build new apps in the new watch app ecosystem.
Samsung invites developers and partners to create new secure experiences together. For more information on Samsung Developer Conference 2021, please visit developer.samsung.com.