Benjamin Logerot December 2021 at 2:30 p.m.

According to internal sources having attended an important meeting of Samsung Mobile last month, the South Korean giant fears and announces that the shortage of electronic components, and more particularly chips, should last at least until mid-2022.

A strategy has been developed with many suppliers so that the company can meet its scheduled objectives next year.

Crisis meeting ?

On November 10, the president of Samsung Mobile, TM Roh, organized a meeting with many executives from the 30 largest suppliers of Multinational Components.By assessing the strategy of the South Korean giant planned for 2022, the members present in Reunion quickly highlighted that the shortage of flea was a major subject to approach.In 2021, according to the sources of Theelec, the company could not produce the expected number of smartphones because of this shortage.

It is not surprising to learn when this shortage should last up to at least mid-2010, according to Samsung Mobile, with deliveries of significant chips limited until this period.

Samsung wants to ensure deliveries

The company's strategy for next year is therefore simple: to secure the production and delivery of enough fleas to meet its objectives despite the difficulties encountered by flea manufacturers, who will probably have to increase the prices oftheir services.It will also be necessary to face the new direction taken by the fabless (these companies which design the chips and subcontract their manufacture) which favor the delivery of products whose margin is the most important.

In its strategy, Samsung Mobile therefore plans to secure contracts for the year with these companies in order to ensure correct production capacities, without undergoing excessive price increases.Finally, and it may be the biggest change made, the Business Division of Samsung Mobile plans to store twice as many chips, going to stocks for four weeks instead of two currently two.

It will not be too much to meet the ever -increasing demand for smartphones worldwide, with two important models that will be released next year for Samsung: the Galaxy S21 Fe and Galaxy S22.

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Source : TheElec