iPhones are expensive, that's a fact. However, we see that Apple has not increased its prices this year, even if its new iPhone costs more to produce. The TechInsights site tells us that the brand's new flagship, the iPhone 13 Pro, costs more to produce than its predecessor, the iPhone 12 Pro, as well as Samsung's Galaxy S21+.

Thus, the iPhone 13 Pro would cost almost 570 dollars to produce, a cost including the components and the assembly of the smartphone, which would represent a margin of almost 50%. Apple nevertheless achieves a lower margin than with the iPhone 12 Pro, the production of which amounted to $548.50 per unit. Samsung's Galaxy S21+, meanwhile, costs $508 to produce.

This rising production cost is due to the rise in the price of certain components, including the A15 Bionic chip, but also to the new photo sensors, the more generous battery and the ProMotion screen. It remains good to see that Apple has not passed on this price increase to the end consumer. The increase remains less significant than between the iPhone 11 and the iPhone 12, which was explained in particular by the introduction of a new chassis with flat edges and 5G.

Note that all the models mentioned offer 256 GB of storage and that these costs do not include other important costs such as R&D, marketing, distribution, VAT or even employee salaries. What largely influence the generous margin of manufacturers.